Bakeshop›Loka

Creative Forensics Feb 2 – Mar 3, 2026

Total Spend
$147,391
Total Revenue
$342,541
Blended ROAS
2.32x
Total Purchases
2,438
Creatives Analyzed
69
Grade Distribution
8 ads
A
18 ads
B
2 ads
C
6 ads
D
4 ads
F
Grading Model (100 pts)
30
ROAS (vs account percentiles)
A=≥3.5x · B=≥2.9x · C=≥2.38x · D=≥1.5x
20
CAC (vs account percentiles)
A=≤$48 · B=≤$56 · C=≤$74 · D=≤$117
20
Funnel Health (ATC + Checkout rate)
ATC ≥11.3% = top quartile
15
Video Engagement (Hook + Completion)
Neutral for static ads
15
Volume & Confidence (purchase count)
≥100 purchases = max score
Key Findings
🎯
48% of Budget on One Creative
RomanticizeMyMornings (Best Thing Purchased) is absorbing $70,533 — nearly half the account. ROAS is 2.33 which is median, not exceptional. This level of concentration is a single point of failure. If Meta starts fatiguing this creative, account ROAS collapses with no runway. Urgently need to build a deeper bench.
💡
3 Underinvested Stars Being Ignored
DN-7 Valentine's (3.76x, $609 spend), ChaiFlavor URL Maker (8.33x ROAS — best in account, only $113), and Rahil Whitelisting (4.37x, $340) are all sitting well above blended ROAS with almost no budget. DN-7 is PAUSED. The 8.33x creative is PAUSED. These should be active and scaling.
🚨
ChaiFountain: $20K Spent, 1.98x ROAS
B_Loka_ChaiFountain_Motion_V1 has your best video engagement metrics — 57.8% completion rate, 0.4% hook rate (top 10% of account) — but is converting at 1.98x with $74 CAC. The drop happens at the ATC stage (4.6% ATC rate vs account median of 9%). Strong creative, but something is wrong downstream. Check the landing page or offer alignment.
⚠️
$2K+ Burned on Origin Story Hook Variants
Three Origin Story / UK accent variants (Hook2, Hook3 + SimpleValueProps) collectively spent $2,592 at ROAS between 1.21–1.38. None broke 3% ATC rate. This creative concept is definitively not working on this audience. All three are correctly paused but the test cost was significant.
✅
Benefits Callouts + Loka Rituals = Best Efficiency
The LokaRituals H3V1 (3.36x, $43 CAC) and image_benefitscallouts_4 (2.90x, $46 CAC, 14.3% ATC rate) are the most capital-efficient creatives with meaningful volume. Both sit in the Benefits Callouts ad set. This is a signal about what messaging the audience responds to — lean into it.
🔻
Loka_Simple_H3 is Active with 0 Revenue
Loka_Simple_H3_December162025 has $255 in spend, 4 purchases reported but $0 revenue (attribution anomaly or tracking issue). It's currently ACTIVE. Either the pixel/attribution is broken on this creative or there's a product mismatch. Needs immediate investigation before more budget flows through it.